Second Nature

Identity, packaging, advertising and collateral for Margaret Urlich's fourth album. Music CD presented in 24-page spiral bound booklet. Custom hand-written typeface; pictures from Margaret's childhood; photography by Derek Henderson and concertina pages of landscape paintings by artist Justin Buroughs.

The campaign included full-page press ads, postcards and a 60-second television commercial.

Finalist Best Cover 2000 New Zealand Music awards.